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GROWING THROUGH INNOVATION: EXAMPLES FROM WHIRPOOL AND CRAYOLA January 8, 2010

Posted by Bima Hermastho in Change Management.
1 comment so far

 

Most companies agree innovation is a key avenue to growth, but far too often the implementation is lacking. Some companies stop at lip service, somehow believing that if you say you value innovation it is equal to being innovative. Just think of how many companies do not include innovation as part of their mission statements!

imageThen there are companies that try to isolate innovation in a "Skunk Works," keeping its work separate from "normal" business. Skunk Works is a term that means a group of people who, in order to achieve unusual results, work on a project in a way that is outside the usual rules.

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